Launch Press Release
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ATLANTA, GA — July 20, 2026 — Mahj Obsessed, a new lifestyle brand for modern mahjong enthusiasts, launches today with bold apparel, statement artwork, and design-forward accessories inspired by the game and the passionate community driving its popularity.
As American mahjong surges in popularity through leagues, travel, and social play, players are looking for more distinctive products that reflect both their personal style and their love of the game.
Founded by brother-sister team David Tenenbaum and Stacy Tenenbaum Blaiss, Mahj Obsessed was created after a search for a stylish mahjong gift revealed an opportunity for unique mahjong-inspired artwork and a fresh, design-driven take on apparel and accessories.
Players want products that feel as memorable as the game itself, and customization is central to the Mahj Obsessed brand. Personalized designs reflect individual style, while the brand’s signature Group Crest feature gives mahjong groups a look all their own.
“The momentum around mahjong right now is incredible,” said Stacy Tenenbaum Blaiss. “We saw an opportunity to introduce new product lines with a more elevated point of view that would resonate with longtime players and newcomers alike.”
“Mahjong brings people together in a way that goes far beyond the table,” said David Tenenbaum. “The relationships and experiences that grow around mahjong become every bit as meaningful as the game itself, and people often become obsessed.”
The launch introduces the brand’s first collections, including Art of the Tile, Wordplay, and Mahj Mood, with additional drops and product lines already in development.
For media inquiries:
media@mahjobsessed.com
About Mahj Obsessed
Mahj Obsessed creates bold, design-forward artwork, apparel, and accessories for the modern American mahjong enthusiast. Inspired by the lifestyle surrounding the game, our collections are made for the people, spaces, and communities built around a love of mahjong that extends far beyond the table.